18 years of asking where the gaps are.
I'm Emma, a registered midwife and quality improvement specialist, and the person behind Elythia Maternity.
2008
I trained in Italy, worked across the NHS in several regions, and spent time working in the UAE before coming back to the UK.
For much of my NHS career I worked in leadership and quality improvement, looking at how maternity services could do better for the women using them. I led national work on quality standards for maternity and abortion care, and spent years asking the same question. Where are the gaps, and how do we fill them?
The gap I kept seeing was this one. Women who are informed and motivated, still leaving appointments with unanswered questions and googling at midnight. That's what I built Elythia for.
What I bring to Elythia.
Clinical experience
Maternity units in the UK, Italy and the UAE. I know what good care looks like, where the system falls short, and what women actually need to hear.
The evidence
My Master's means I read the research, not the trends. Everything in Elythia is grounded in current evidence and lines up with NHS guidance.
Quality improvement
Years of asking what works, what doesn't and what women experience. That's the lens behind how Elythia is built.
"I don't want to lie to you."
That's the rule for everything I make. No false reassurance and no scare stories, just the evidence, explained properly, so you understand what's happening and why.
Ready to have a midwife on your side?
A weekly live group Q&A with me, my full library and a private community, for £67 a month. Try it free for 3 days.
Start your 3-day free trial