Elythia Maternity – Privacy Policy

Last updated: May 2026 | Version 1.0 | ICO Registration No: C1924270

1. Who We Are

Elythia Maternity is operated by Elythia Limited, a private limited company registered in England and Wales (Company Registration No: 13145106). We are the data controller for personal data collected through this platform. Our registered office is at 16 The Hawthorns, Ossett, Wakefield, West Yorkshire, WF5 0BH. Our director is Emanuela Rajakrishnen (known as Emma Rajakrishnen).

Content is currently created and delivered by Emanuela Rajakrishnen. In future, Elythia Limited may engage additional team members, employees, contractors, or guest contributors in various capacities, including administrative support and content delivery. Where this is the case, those individuals will act under the direction of Elythia Limited and any processing of your personal data by them will remain subject to this Privacy Policy.

We are registered with the Information Commissioner's Office (ICO) under registration number C1924270.

Contact: [email protected]

2. What Data We Collect

2.1 Data you provide directly

Full name and email address (at registration)
Payment information (processed by Stripe – we do not store or have access to your full card details)
Any information you voluntarily share in correspondence, consultation sessions, or community groups

2.2 Data collected automatically

Usage data (pages visited, content accessed, login activity, session duration)
Technical data (IP address, browser type, device type, operating system) collected by Kajabi
Cookie data – see Section 9

2.3 Data collected via WhatsApp

If you choose to join our optional WhatsApp community group, your phone number and any content you share in that group will be subject to WhatsApp’s own privacy policy (Meta Platforms Ireland Ltd). We use this group for community communication only and do not transfer WhatsApp data to any other platform or system.

3. How We Use Your Data

We use your personal data for the following purposes:

To create and manage your membership account
To process payments and manage billing via Stripe
To deliver membership services, including access to content, live sessions, and resources
To send administrative communications, including booking confirmations, service updates, and policy changes
To send marketing communications about new content, sessions, and products (where you have consented)
To respond to your enquiries and provide customer support
To improve our platform, services, and content based on usage patterns
To comply with our legal and regulatory obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

Contract (Article 6(1)(b)): to perform our membership agreement with you, including account management, service delivery, and billing
Legitimate interests (Article 6(1)(f)): to operate and improve our platform, manage communications, and protect our legal rights – where these interests are not overridden by your rights
Consent (Article 6(1)(a)): for optional marketing communications. You may withdraw consent at any time by unsubscribing or contacting us
Legal obligation (Article 6(1)(c)): where processing is required by law, including tax and financial record-keeping

5. Data Sharing

We do not sell, rent, or trade your personal data. We share data only with the following trusted third-party service providers, who are contractually required to handle your data securely and in compliance with applicable data protection law:

Kajabi LLC – platform hosting, content delivery, and email communications
Stripe Inc – payment processing

We will not share your data with any other third party without your explicit consent, except where required to do so by law or court order.

6. International Data Transfers

Kajabi and Stripe are US-based companies. Where your data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, including reliance on Standard Contractual Clauses (SCCs) or equivalent transfer mechanisms approved by the ICO. For further information on the safeguards in place, please contact us.

7. Data Retention

We retain your personal data for as long as your membership is active and for a period thereafter as necessary for legitimate business and legal purposes. Specifically:

Account data: retained for the duration of your membership and for up to 2 years following cancellation
Payment and financial records: retained for 6 years in accordance with HMRC requirements
Correspondence: retained for up to 2 years following the last contact

We will securely delete or anonymise your personal data when it is no longer required for the purposes for which it was collected.

8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

Right of access: to request a copy of the personal data we hold about you
Right to rectification: to request correction of inaccurate or incomplete data
Right to erasure: to request deletion of your data in certain circumstances
Right to restrict processing: to request that we limit how we use your data
Right to data portability: to receive your data in a structured, commonly used format
Right to object: to object to processing based on legitimate interests or for direct marketing
Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at any time: ico.org.uk or 0303 123 1113. ICO Registration No: C1924270.

9. Cookies

Our platform, hosted on Kajabi, uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help the platform function correctly and allow us to understand how members use the service.

We use the following types of cookies:

Strictly necessary cookies: essential for the platform to function. These cannot be disabled
Analytics cookies: help us understand how members interact with the platform so we can improve it
Marketing cookies: used to deliver relevant content and measure the effectiveness of our communications

You will be asked to consent to non-essential cookies when you first visit the platform. You can manage or withdraw your cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect your experience of the platform.

10. Data Security

Elythia Limited takes the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration. Payment data is processed exclusively by Stripe, which is PCI DSS compliant. Access to personal data within our platform is limited to authorised personnel only.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the ICO in accordance with our obligations under UK GDPR.

11. Third-Party Links

Our platform may contain links to third-party websites or resources. This Privacy Policy applies only to Elythia Maternity. We are not responsible for the privacy practices of any third-party sites and encourage you to review their privacy policies before providing any personal data.

12. Children

Our platform is intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will take steps to delete it.

13. Changes to This Policy

Elythia Limited reserves the right to amend, update, or replace this Privacy Policy at any time and without prior notice, including changes to our contact details, registered office address, data retention periods, and third-party processors. The current version will always be available on our website, with the version date and ICO registration number indicated at the top of this document. Where changes are material, we will endeavour to notify you by email. Your continued use of the platform following any update constitutes acceptance of the revised policy.

14. Contact Us

Elythia Limited

Company Registration No: 13145106

Registered Office: 16 The Hawthorns, Ossett, Wakefield, West Yorkshire, WF5 0BH

Director: Emanuela Rajakrishnen

Email: [email protected]

Registered in England and Wales

ICO Registration No: C1924270